Luxury glassware Estelle opens its very first showroom in Sundance Square

A supplier of luxury mouth-blown glass has opened its very first showroom in Sundance Square in Fort Worth. Estelle Colored Glass opened on February 4 at 112 East Fourth St., in the space most recently occupied by Tervis.

Not only is Estelle’s 1,800 square foot showroom the first and only Estelle retail location in the world, but, according to a statement, it is the first brick and mortar storefront. of Sundance Square for a “digitally native” brand.

What does that mean exactly?

According to the release, buyers will be able to browse Estelle’s entire glassware collection in person before purchasing. However, a limited selection of items will be available on site for customers to take home immediately. Most of the purchases will be ordered on site and online, then delivered directly to the customer’s home.

So, fewer options for picking up a last minute gift on the way to the wedding. More rewards if you plan ahead and order for delivery.

“This model, like Warby Parker and Bonobos, allows Estelle to minimize the cost of holding inventory,” said Bill Boecker, president of Sundance Square Management, in a statement. “This is the future of retail, which is exactly where we want to be.”

Estelle Colored Glass is a black owned business with a charming history. “Estelle” was the grandmother of founder Stephanie Summerson Hall (affectionately known as “Big Mama”), who enjoyed hunting in the towns around her South Carolina home.

“My favorite collection that she always added was her collection of colored glasses,” Hall says on her website. “This marked the beginning of my love for colored glass. My grandmother often used her pieces of colored glass at Sunday dinners … Under my grandmother’s tutelage, I learned my first cooking techniques fundamentals while spending precious time by his side in the kitchen and accompanying him in his shopping. “

The pieces are sold at high-end boutiques like Madison, Blue Print, and Talulah & Hess in Dallas, but nowhere else in Fort Worth, according to the website.

Shoppers at the Fort Worth showroom will find cake displays and stemware made from hand-blown colored glass in a mix of jewel tones and soft pastels. The collection is made up of original pieces commissioned by glass artisans in Poland from a glass manufacturing company with a rich history spanning more than 100 years, according to the statement.

“Estelle’s colored glass pieces are vintage-inspired, yet refined and modern, reminiscent of a time gone by,” they say.

A set of six colored stemmed glasses costs about $ 175; decanters, $ 150; and cake stands, $ 225.

The store is only open by appointment. To make a shopping appointment, send an e-mail to [email protected] Fort Worth shoppers can also visit and use the code “fortworth10” for a 10% discount.